The Conversion module of Delfin Connector analyses the channel the customer journey to your website. You can analyse the conversion measuring of your marketing campaign. What is the value of the different social media and what is the impact on the marketing campaign. Simultaneously to the conversion measuring you can see the products and services sold to this customer.
in short, the customer journey analysis and the conversion measuring gives you insight.
Conversion measuring, evaluation and improvements gives an increase in your online results.